B2C Critique Your Competitor’s E-Commerce Website 5.1

The website that I chose to evaluate was www.ikea.com. Ikea is a Click-and Mortar B2C. This is a website that advertises furniture for different rooms in the house. For example, a kitchen, living room, family room, and even a child's room. The different rules that this website uses all 6 of the listed rules. It offers something unique, its aesthetically pleasing, its easy to use, it also motivates people to visit, it advertises their presence on the web, and a customer can learn from the website. I would rate this website a 4 out of 5. I would give the website this rating because it is an appealing website that would make a customer like me to come back and purchase. When you search for Ikea on a search engine such as google, you would find that the website shows up on the list of results.